As the first of its kind, this study presents a theory-informed large-scale survey of China’s most independentminded and media-savvy citizens — the 1990s cohort of the Millennial generation — to understand the psychology of their mobile telephoning and shopping habits. In doing so, we applied the lifestyle segmentation approach to predict mobile media consumption and mobile shopping. Using data...

There are two important trends bringing changes and new opportunities into media consumption: the emergence of user-created content and Semantic Web technologies. In this paper we present an application that shows how these technologies can be combined to create an enjoyable media consumption experience. The application development work served also as a feasibility test of the maturity of Seman...

OBJECTIVE Although studies demonstrate that exposure to brand-specific alcohol advertising is associated with an increased likelihood of youth consuming particular brands, the relationship between quantity of brand-specific advertising exposure and quantity of brand-specific consumption has not been firmly established. METHOD Using the Alcohol Brand Research Among Underage Drinkers (ABRAND) n...

As individuals consume an increasing amount of news on social media it is important to understand the consumption habits of individuals on this platform. This study examines the importance of ideological similarity betwen a news source and an individual and the importance of the reliability of a news source in users' consumption decisions in a social media environment. The ndings suggest that, ...

This study examined the relationship between college women’s media use and two sets of variables (disordered-eating symptomatology and a set of related variables, including body dissatisfaction and drive for thinness) and assessed the relationship between college men’s media use and their endorsement of thinness for themselves and for women. We expected to find consumption of thinness-depicting...

In the last few years the mobile devices have been increasingly used as part of the people daily routines. The Android smartphones and tablets are responsible for a large part of this increase and are used around the clock, causing the energy consumption in these devices to be a concern. Since these devices are most of the time connected to the Internet, the energy consumed by the IEEE 802.11 i...

Several scholars have argued that adolescents' sexting behavior might be influenced by their media use. However, to date, empirical evidence of the link between media socialization and engagement in sexting behavior remains scarce. The purpose of this study was to investigate whether music video and pornography consumption are able to predict a range of sexting behaviors among a sample of 329 a...

Recently, huge amount of text with user consumption intentions have been published on the social media platform, such as Twitter and Weibo, and classifying the intentions of users has great values for both scientific research and commercial applications. User consumption analysis in social media concerns about the text content representation and intention classification, whose solutions mainly ...

Advertising bans can increase or decrease alcohol consumption due to effects on beverage choice, price competition, and substitution by producers toward non-banned media. We study bans on broadcast advertising in seventeen OECD countries for the years 1977-95, in relation to per capita alcohol consumption, liver cirrhosis mortality, and motor vehicle fatalities. The results indicate that advert...

A national UK survey (N = 1017) examined the association between media consumption and three indicators of civic participation - likelihood of voting, interest in politics, and actions taken in response to a public issue of concern to the respondent. Multiple regression analysis was used to test the variance explained by media use variables after first controlling for demographic, social and po...