The objective of this article is to develop an empirically based framework for formulating and selecting a product launch strategy. Managers usually face Fuzzy decision scenarios. Traditional decision-making methods fail to satisfy a manager’s need in this regard. Thus, a hierarchical fuzzy multi-criteria decision-making (Fuzzy MCDM) method for evaluating a new product launch strategy is propos...

Often data in multi-criteria decision making (MCDM) problems are imprecise and changeable. Therefore, an important step in many applications of MCDM is to perform a sensitivity analysis on the input data. This paper presents a methodology for performing a sensitivity analysis on the weights of the decision criteria and the performance values of the alternatives expressed in terms of the decisio...

simultaneous with the industries increasing growth, thecompanies must acquire the new technologies to achieve the core competency,survival and improvement and also effectiveness in market. choosingthe suitable acquisition mode of required technology is one of thecritical strategic decisions in the field of technology management. dueto the importance of technology acquisition, the main objective...

This paper presents an integrated approach which utilizes multi criteria decision making (MCDM) alongside with Dempster Shafer Theory of evidence (DST) for the selection of landfill sites. It employs a two stage analysis for selecting landfill sites in urban region of Zanjan. The first-stage analysis makes use of the maps in Geospatial information system (GIS) in conjunction with different vari...

This chapter demonstrates how a neuro-fuzzy approach could produce outputs of a further-modified multi-criteria decision-making (MCDM) quality function deployment (QFD) model within the required error rate. The improved fuzzified MCDM model uses the modified S-curve membership function (MF) as stated in an earlier chapter. The smooth and flexible logistic membership function (MF) finds out fuzz...

The development of an application based on a set of best software engineering practices involves first their selection. This process may become complex due to the variables involved. This paper presents an Operations Research approach for the selection of best software engineering practices for the development of applications or computational systems considering a series of alternatives and sel...

We propose a multiple-criteria decision-making (MCDM) method based on Maximum A Posteriori (MAP) estimation to analyze users’ physiological status either normal or abnormal. The decision-making problem is formulated using MAP estimation and is turned out to be MCDM problem given the assumption that all probability density functions (pdfs) follow exponential forms, especially Gaussian. It indica...

The theory of Multi-Criteria Decision Making (MCDM) was introduced in the second half twentieth century and aids decision maker to resolve problems when interacting criteria are involved need be evaluated. In this paper, we apply MCDM on problem best drug for rheumatoid arthritis disease. Then, solve via -Sugeno measure Choquet integral provide realistic values process selecting most appropriat...

Several different technical options are nowadays available to seismically upgrade an existing building. Selecting the best one with reference to a given structure generally represents a complex problem. In fact many and generally conflicting are also the points of view by which each alternative has to be judged. Decision support systems like the so called Multi Criteria Decision Making (MCDM) m...