Abstract In journalism studies, the advent of World Wide Web and rise online are generally associated with going beyond objective, normative paradigm principles philosophical scientific modernity towards a postmodern centred on subjectivity relativism. This article offers an alternative reading epistemology journalism: fragmentation audiences into homophilic networks, formation ideological bubb...

Many multichannel retailers are now offering customers the option to place their orders online and then pick them up from the retailers’ physical stores. As a relatively new type of multichannel retail service, the factors that influence consumers to use “online order/in-store pickup” (OOIP) remains largely unknown. This study uses the Behavioral Reasoning Theory to examine the factors that inf...