This project report discusses various behavioral observations from three different perspectives with statistical diagrams, composed of collectible auction items among diverse categories at the eBay web site. The large data set consists of over 20,000 auction items, which took place over one month. Based on this data set, I provide descriptive statistical comparison with analytical charts and ta...

In this research we investigate the impact of television advertisements on children buying behavior. We visited different schools in Punjab, Pakistan and checked the response of children. A 5 point Likert scale questionnaire was designed. Different cities of Punjab were selected on random sampling basis. A total 250 questionnaires were circulated, and the response rate was 100 %. Design/Methodo...

The emergence of the field of organizational buying behavior in the mid-1960’s with the publication of Industrial Buying and Creative Marketing (1967) set the stage for a new paradigm of thinking about how business was conducted in markets other than those serving ultimate consumers. Whether it is “industrial marketing” or “business-to-business marketing” (B-to-B), organizational buying behavio...

We empirically examine the trade-off between the benefits of buying online and the benefits of buying in a local retail store. How does a consumer’s physical location shape the relative benefits of buying from the online world? We explore this problem using data from Amazon on the top selling books for 1497 unique locations in the US for 10 months ending in January 2006. In particular, we exami...

impulse buying behavior has a determinable role in developing the power of computability in the current consumer markets. hence, recognizing and improving the facilitating factors of impulse behavior is a necessity for increasing the profitability of such businesses. this research examines the effects of individual, environmental and fashion involvement factors by considering the mediator effec...

This paper examines the impact of net-enablement capability on the innovation in business model for online selling utilizing the Net-enabled Business Innovation Cycle (NEBIC) theoretical framework. Based on a sample of 296 online sellers across different Canadian sectors, the paper empirically tests for the invariant in the relationship between net-enablement capability and the innovation in on...

This paper studies two types of threshold-induced effects: a surge of new sign-ups around the time when the thresholds of group-buying deals are reached, and a stronger positive relation between the number of new sign-ups and the cumulative number of sign-ups before the thresholds are reached than afterwards. This empirical study uses a dataset that records the inter-temporal cumulative number ...

I hereby declare that I am the sole author of this thesis. This is a true copy of the thesis, including any required final revisions, as accepted by my examiners. I understand that my thesis may be made electronically available to the public. ABSTRACT A Model of Household Online Buying The Internet has made profound changes in how people conduct their daily lives as well as how they buy goods a...