Original scientific paper According to cognitive theory of social learning and information fusion between online and offline of consumer network, this paper constructs two-stage social learning (TSSL) model and online to offline or offline to online (O2O) learning model to explore the diffusion law under the condition of multilevel cascade network. Innovative information diffusion model based o...

INTRODUCTION Use of online social networks for smoking cessation has been associated with abstinence. Little is known about the mechanisms through which the formation of social ties in an online network may influence smoking behavior. Using dynamic social network analysis, we investigated how temporal changes of an individual's number of social network ties are prospectively related to abstinen...

A combination of social network analysis and content analysis was used to investigate the interactions that took place in an online Moodle course among 22 participants that were enrolled in a teacher education graduate program. The purpose of this study was to examine both the patterns and quality of the online interactions, which were assessed using a content analysis schema. The social networ...

E-Learning represents an effective answer to the continuous request for life-long learning. In fact, this approach allows the flexibility and quality requested by such a kind of learning process. In this scenario, a great number of E-Learning platforms have been introduced on the market and their selection is not a trivial task: various features should be taken into account during the evaluatio...

This paper reports research that examined use of Facebook to (consciously or unconsciously) create an online identity. An online survey (N=752) was conducted during Phase 1 of the research. Results of Phase 1 informed Phase 2 where 18 active Facebook users (aged 21-57) engaged in interviews and verbal protocols. The qualitative component is reported here to give voice to active Facebook users a...

The purpose of this research is to examine the variables that influence buying behavior for a sample of social network sites users who are offline buyers of hospitality services. Subsequently, we do the same of social network sites users who are online buyers in the same sector. Finally, we compare both types of clients and discuss their different purchasing behavior. Logistic regression is use...

BACKGROUND Knowledge Translation (KT) plays a vital role in the modern health care community, facilitating the incorporation of new evidence into practice. Web 2.0 tools provide a useful mechanism for establishing an online KT environment in which health practitioners share their practice-related knowledge and experiences with an online community of practice. We have implemented a Web 2.0 based...

Development of online social networks and publication of social network data has led to the risk of leakage of confidential information of individuals. This requires the preservation of privacy before such network data is published by service providers. Privacy in online social networks data has been of utmost concern in recent years. Hence, the research in this field is still in its early year...

In the massive online worlds of social media, users frequently rely on organizing themselves around specific topics of interest to find and engage with like-minded people. However, navigating these massive worlds and finding topics of specific interest often proves difficult because the worlds are mostly organized haphazardly, leaving users to find relevant interests by word of mouth or using a...

A social network site is one social structure made up of a set of users including individuals or organizations, which plays a very import pole in the digital age. It has been one type of fashion online platform at providing services on facilitating the establishment of social networks or social relations among social members. Most social network sites provide web-based services and web-based me...