Purpose The emergence of new media has changed the way how airlines interact with the public. This study analyzes how airlines use one of the most popular new media platforms, Facebook, to manage public relations, communicate with customers and diversify their sales channels. This topic has not been covered by scientific literature so far. Methods This paper uses content analysis to identify ty...

We collaborate with a Swedish retail chain to conduct a field experiment in which we change the sales force compensation scheme from a monthly to a daily quota plan. This intervention, along with a control group that did not encounter a change in compensation structure, allows us to analyze the effect of quota frequency on sales force performance. Over a given time frame (i.e., a month), we fin...

Location-based mobile promotion (LMP) is believed to trigger spontaneous and impulsive purchases. This field study quantifies the dynamic impact of LMP, using aggregated daily mobile movie promotions and purchase data from over 3 million real-world users of a large mobile service provider. The developed multivariate time-series models confirm that LMP has a significant contemporaneous impact on...

Location-based mobile promotion (LMP) is believed to trigger spontaneous and impulsive purchases. This field study quantifies the dynamic impact of LMP, using aggregated daily mobile movie promotions and purchase data from over 3 million realworld users of a large mobile service provider. The developed multivariate time-series models confirm that LMP has a significant contemporaneous impact on ...

Recently, Radio Frequency Identification (RFID) has received considerable attention and is considered to be the next wave of information technology revolution. The number of RFID applications in different industries is increasing continuously. Cumulative sales of RFID tag is up in 2006 which shows RFID adoption trend in industries to improve their efficiency of operations and to gain a competit...

The main goal of this paper is to provide results and findings of some preliminary tests with two dif ferent clustering techniques suitable for knowledge discov ery in databases (KDD). We used Bayesian unsupervised classification (based on the AutoClass ystem) and the SelfOrganizing Map ( SOM) as a prominent unsupervised neural network to analyze a real-world atabase of ticket sales for castles...

This paper uses a natural experiment—the Super Bowl—to study the 2 causal effect of advertising on demand for movies. Identification of 3 the causal effect rests on two points: 1) Super Bowl ads are purchased 4 before advertisers know which teams will play; 2) home cities of the 5 teams that are playing will have proportionally more viewers that 6 other cities. We find that the movies in our sa...

We estimate a model of ticket resale that incorporates strategic effort choices by consumers and brokers in the primary market, rational anticipation of resale activity, and the resulting resale market equilibrium. Estimation is based on a unique dataset that combines detailed sales data from both the primary and secondary markets for a sample of major rock concerts. We use the estimated model ...

The M ardi Gras Raffle is in severe financial trouble and the location o f 70 percent o f the raffle books at present cannot be accounted for , according to M ike Day, M ardi Gras business manager. Appearing before the Hall Presidents Council last night, Day said that at this time o f year, raffle tickets usually account for $15,000 in revenue, yet this year ticket sales have only generated app...

The purpose of this study is to explore the ranking of international airlines operation cost control strategies based on empirical studies of an international full-service airlines operation in Taiwan. Cost control has become more and more important for airlines in recent years, especially after experiencing a severe increase in crude oil prices and the 2008 serious financial crisis. In this st...