This paper examines how Chinese advertisers include concepts of both nationalism and transnationalism in recent Chinese advertisements. I situate my research in the context of China's search for modernity, and its historical and contemporary relations with the West. I argue that the marketing of nationalism and transnationalism represents contradictory concepts of China as a nation and a state....

Abstract This article brings, for the first time, two of most pivotal distinctions in nationalism studies into extended dialogue: civic–ethnic distinction (CED) and nationalism–patriotism (NPD). By reviewing both evolution those over previous decades ways which they have been used quantitative empirical research, we argue that CED's has a partial success story, whereas discourse around NPD not ...

consumer ethnocentrism as an important factor in consumers’ buying decisions of local or imported products has been the topic of so many researches. for this reason the present study by taking 230 students of university of isfahan as its statistical sample, first has tried to measure their ethnocentrism in consumption context, then by use of regression analysis the relation of consumer ethnocen...