Electronic commerce is a technological tool that provides benefits to companies that decide to adopt it. However, among small and medium sized enterprises (SMEs), its use is incipient. In order to take advantage of the benefits that electronic commerce may provide, it is necessary to know the factors that directly or indirectly influence its adoption. This study proposes a research model that i...

BACKGROUND Little empirical research has examined how cultural factors influence psychosocial factors for heroin drug use. The objectives of the study were to investigate the levels of individualism and collectivism among young adolescents and how cultural differences were associated with the constructs of the Theory of Planned Behavior and other psychosocial factors for heroin drug use. METH...

recognizing the importance of the advertising in brand reinforcement and brand credibility, the authors conduct the present research for understanding the customers’ emotional responses toward the brand reinforcement and credibility and its effect on the perceived values and behavioral intentions. hypotheses were tested on data collected from 467 customers of mellat bank in semnan province in i...

The purpose of this research is to investigate whether the relative influences of attitude, subjective norm, and perceived behavioral control on consumers’ purchase intentions will be different when consumers possess different levels of product knowledge (subjective and objective) and attention to social comparison information (ATSCI). As proposed by the theory of planned behavior, consumers’ p...

BACKGROUND Waterpipe and cigarette smoking have been found to be associated with each other as cigarette smokers were more likely to be waterpipe users than non-cigarette smokers. Also, waterpipe smokers were likely to be former daily cigarette users. The aim of this study is to examine the likelihood of waterpipe use leading to cigarette use among current waterpipe users using theory of planne...

Healthcare ethical behavior is an important topic in health industry. This study proposes a conceptual model and eight propositions from a perspective of human resource management, and provides with useful managerial implications for reference of management in healthcare. The proposed model suggests that healthcare ethical behavior differs among individuals, and is influenced directly by subjec...

A research framework based on the theory of planned behavior (Ajzen 1985) and the diffusion of innovations theory (Rogers 1983) was used to identify the attitudinal, social and perceived behavioral control factors that would influence the adoption of Internet banking. An online questionnaire was designed on the World Wide Web (WWW). Respondents participated through extensive personalized email ...

This paper proposes and tests a model using two dimensions of interactivity (machine and person) to predict consumers' intentions to purchase online. Analysis of the results of an online survey of 1,744 respondents revealed that machine interactivity is positively associated with online purchase intentions through its influence on physical telepresence, attitudes, perceived behavioral control a...

PURPOSE/OBJECTIVES To examine the demographic, medical, and social-cognitive correlates of adherence to a presurgical exercise training intervention in patients awaiting surgery for suspected malignant lung lesions. DESIGN Pilot study, single-group, prospective design with convenience sampling. SETTING Exercise training was performed at a university research fitness center in western Canada...

The purpose of this study was to use the constructs of the theory of planned behavior (TPB) to gain a better understanding of the factors influencing older adults' participation in strength training. Two hundred men and women age 55 years and older were purposely sampled from seniors' centers in Ontario Canada. Participants completed a TPB questionnaire and reported their current physical activ...