Audiences’ purchase intentions are vital to the success of influencers on social media. This research examined how interpersonal attraction enhances parasocial relationships (PSRs) between and audiences media, such relationships, in turn, affect audiences’ continuance intention. Interpersonal contains three dimensions: task attraction, physical attraction. The results indicated that dimensions ...

The size and diversity of today’s online content makes it hard for the users to evaluate its credibility. To address this problem, we aim to build a fully-decentralized and robust recommender system to support web credibility assessment. In this proposal, we highlight three pieces of work that serve as starting points for our research, which we organize in a number of steps: (1) an extensive an...

According to my dictionaries, "credibility" is the property of being credible, with the latter meaning roughly the same as believable. So with this definition, a policy lacks credibility if it is one that could not reasonably be believed. It would appear that William Fellner (1976, 1979), who introduced the idea into the macroeconomic arena, chose this particular word because he believed that t...

Credibility influences a user’s interest in a web site. Once users perceive the credibility of a web site they will be more likely to use it. A combination of factors affects such credibility – such as the provider, content, aesthetics, accessibility and solution of technical problems. The aesthetics of a web site can affect a user’s first impressions of credibility. Experiments have shown that...

With the fast development of Social Networking Services (SNS) such as Twitter, which enable users to exchange short messages online, people can get information not only from the traditional news media but also from the masses of SNS users. However, SNS users sometimes propagate spurious or misleading information, so an effective way to automatically assess the credibility of information is requ...

The purpose of this study was to develop a psychometric questionnaire in order to evaluate the educational web site “Youth 2004” considering the attitudes and the perceptions of Greek Australian students. In addition, the differences among the age and sex were also investigated. Participants were 317 Greek Australian students, between the ages from 12-17 years old. Data was collected using an o...

This paper investigates whether immediate impression about websites influences only perceptions of attractiveness. The evaluative constructs of perceived usability, credibility and novelty were investigated alongside visual appeal in an experimental setting in which users evaluated 20 website screenshots in two phases. The websites were rated by the participants after viewing time of 500 ms in ...

BACKGROUND The 2011 earthquake and tsunami in Japan caused a meltdown at the Fukushima nuclear power plant. AIMS To quantify emotional responses among British nationals in Japan and to assess whether perceptions about the incident or accessing information about it were associated with responses. METHOD A total of 284 participants randomly selected from official records completed a survey th...