The study reveals that there will be shift in pharma-marketing trends post COVID-19 era. crisis of COVID-19, which responded lockdowns and social distancing, highlighted some key elements the digital transformation healthcare. Therewith marketing techniques changes totally field pharmaceuticals. As, this is an explorative research so qualitative data has been used for conducting research. A tot...

Safety, cost, and eVectiveness studies are critically important for definitive assessment of disease modifying drugs (DMARDs), particularly when new mechanisms of drug action are likely to be present. This requires post-marketing surveillance, as these dimensions cannot be adequately assessed in pre-marketing studies. “Post-marketing surveillance”, in our definition, is “the asking and answerin...

OBJECTIVE It is essential to train health care providers to deliver care sensitive to the needs of diverse individuals with varying degrees of health literacy. We aimed to evaluate an innovative, theory-based, educational intervention involving social marketing and health literacy. METHODS In 2006 at a large medical school, all first-year students were exposed to the intervention. They comple...

OBJECTIVE The objective of this study was to identify problems in the approval, pharmacovigilance, and post-approval regulatory decision-making procedures involving gefitinib and to propose countermeasures to prevent further drug-induced suffering in Japan in the future. METHODS We comprehensively reviewed reports regarding gefitinib published during the period from 2000 to 2006 by regulatory...