The purpose of design for sustainability, in a broad sense, is to reduce our negative impact on the environment, society, and the economy. To date, various approaches have been proposed to serve this purpose (1). These approaches commonly focus on the physical and technological qualities of sustainable products or services; for instance, reducing the amount of material used during manufacture, ...

The decision whether to obtain a driving license has a substantial effect on a person’s travel behaviour for the rest of his/ her life and on lifetime CO2 emissions. In heavily motorized societies, non-drivers often decide to obtain a driving license simply because others one, and with little unawareness of the negative aspects of automobile use. It is hypothesized that providing non-drivers wi...

The worsening environmental problems demand a shift from the prevailing Dominant Social Paradigm to New Ecological Paradigm. Yet, little is known on conditions necessary for societal adoption of conservation behaviour. This qualitative study explores social-psychological aspects and processes cultivating ecological identity worldviews by uncovering activities, interpretation experiences that ca...

Using data from the fifth wave of the World Values Survey (2005-2008), this study examined the relationship between affluence, post-materialist values, and pro-environmental attitudes from individuals from Morocco, Uruguay, Sweden, and the United States. Demographic variables were also analyzed to determine which factors were the best predictors of pro-environmental attitudes from each of the f...

Green consumption such as buying green food, purchasing eco-label products, recycled or zero-wasted shopping is becoming more common in developing countries. The paper, using value theory, identity theory and self-regulation aims to develop validate an integrative theoretical model that explain consumer willingness pay purchase behavior. A cross-sectional survey with PLS-SEM analysis of 279 ind...

The Korean government has promoted a variety of environmental policies to revitalize pro-environmental consumption, and the government’s budget for this purpose has increased. However, there is a lack of quantitative data and analysis regarding the effects upon the pro-environmental consumption of education and changing public awareness of the environment. In addition, to improve pro-environmen...