One may remember or forget these messages but briefly one takes them in, and for a moment they stimulate the imagination by way of either memory or expectation. The publicity image belongs to the moment. We see it as we turn a page, as we turn a corner, as a vehicle passes us. Or we see it on a television screen while waiting for the commercial break to end. Publicity images also belong to the ...

This paper aims to provoke innovative iPhone app ideas while discouraging those that are already flooding the Apple App Store. It also discusses methods for generating revenue and gaining app publicity. By taking a close look at the iPhone’s capabilities, and examining already-successful apps, we see how an app can be unique, intriguing, popular, or just downright useful. Furthermore, through m...