Despite the explosive growth of electronic commerce and the rapidly increasing number of consumers who use interactive media (such as the World Wide Web) for prepurchase information search and online shopping, very little is known about how consumers make purchase decisions in such settings. A unique characteristic of online shopping environments is that they allow vendors to create retail inte...

We investigate the within site purchase and search behavior of online customers visiting one of the largest European online travel agencies. Using a dynamic two stage model of purchase incidence and carrier choice we study how price uncertainty affects consumer purchase behavior. We find that current and future category value along with visitors’ browsing experience and search effort are import...

The spurts and multiplicity of Internet advertising have made multi-channel attribution an immediate challenge to marketing practitioners. We propose an integrated individual-level choice model that considers three stages of a consumer’s purchase funnel – awareness, alternative evaluation and purchase across all competitors to analyze the effects of touches on (1) consumers’ choice of entry sit...

The main purpose of this study is to analyze Tik Tok media as the consideration in purchasing decisions for culinary products and a medium promoting purchase decisions. This research was conducted Denpasar City with sample 120 respondents. data collected using Google Forms. Data were analyzed qualitative quantitative Likert scale. Inferential statistical analysis used draw inference from popula...

The recent growth in snack food types has led to increasing demand for attractive packaging. To attract consumers’ attention successfully, it is essential influence their decisions by meeting packaging needs. This study examines the interrelationship between different design characteristics and on purchase decisions. Twenty-five professionals 121 students participated study. A survey developed ...

Research on consumer decision making has long recognized the influence of others. In this comment on Simpson, Griskevicius, and Rothman (this issue), we agree with them that consumer decisions are best understood in the social contexts in which these decisions are made. We explain how research on consumer social influence incorporates social motives, and we trace the effects of these motives on...