This study investigates the effect of earned and owned social media exposures and their interaction on brand purchase in a two-stage decision model. Using a niche dataset of twelve-month of daily household purchase and Facebook exposure data for a fastmoving consumer goods marketplace, we first estimate the household purchase propensity, controlling for the variation of baseline tendency at hou...

Background: All nursing cares require decision-making, and the ability to make the best decisions impact upon the quality of nursing care. Moreover, authenticity and accuracy of the best cares may be questioned if not recorded and reported properly and in a standard manner. We aimed to design and implement an electronic nursing managementsystem and then evaluate satisfaction of nurses with the ...

This research investigates the influence of computerized search engines on consumer decision making in the electronic commerce environment. The results indicate that by providing well-designed decision aids to consumers, it is possible to significantly increase consumer confidence, satisfaction, and decision quality. Consumers who have access to query-based decision aids perceive increased cost...

This study explores buyers’ search and purchase behavior in an information-overloaded retail Electronic Marketplace (EMP). Two instrumental variables, i.e. number of visitors and number of sales for an item, are used to represent buyers’ search and purchase behavior. Price and reputation, two of the most frequently researched independent variables in EMP studies, are considered. The relationshi...

In recent years, online shopping has become a culture to fulfill consumers’ needs and wants. E-commerce can be platform that provides people chance develop new business models, although they may experience certain amount of risk associated with their purchase. Therefore, Shopee one the leading e-commerce platforms in Malaysia. The purpose this study is investigate factors influence consumers' s...

Tourism development strategies play a crucial role in tourism development. However, the reaction of former to needs visitors and its effect on attractiveness is essential, especially mountainous destinations. This study evaluates impact mountain The relied appropriate elements derived from literature. was conducted three tourist sites Aures Mountains, sample included 468 visitors. results showe...

a r t i c l e i n f o Keywords: Electronic commerce Online user reviews Risk attitude Willingness-to-pay We develop a two-stage conceptual consumer decision model from the risk perspective to understand the role of online user reviews in consumers' Willingness-To-Pay (WTP). In stage one, consumers assess product uncertainty with product reviews. In stage two, they assess seller uncertainty with...

internet is integrated into nearly all aspects of activities including businesses. it is a medium that can be accessed anywhere. the advancement of internet has contributed to the development of electronic commerce and trust has been suggested in the literature to play an essential role in the development of e-commerce. lately, e-commerce has also taken placed in a new platform, social networki...

This study proposes a service recovery model to describe how cumulative satisfaction, loyalty and word-ofmouth are affected by complaints. The model is based on the role of positive and negative emotions in satisfaction with service recovery processes, with trust acting as a mediator of the relationship between satisfaction with service recovery and cumulative satisfaction, and between positive...