نتایج جستجو برای: purchase intention
تعداد نتایج: 66385 فیلتر نتایج به سال:
Social networking websites have become increasingly popular, and have also become the main media not only to connect lives socially, but also to affect brand image and consumers’ purchase intention. The purpose of this paper is to incorporate the Facebook fan page and e-journal provide over the Internet (cloud e-journal) with the uses and gratification theory to test the impact on brand image a...
Purchase of dietary supplement products is increasing despite the lack of clinical evidence to support health needs for consumption. The purpose of this crosssectional study is to examine the factors influencing consumer purchase intention of dietary supplement products in Penang based on Theory of Planned Behaviour (TPB). 367 consumers were recruited from chain pharmacies and hypermarkets in P...
Although some economic theories, including comparative and absolute advantage theories, support the liberalization of trade among countries, different types of dependency and various cultural, political and security dangers have led countries not only to utilize their own domestic products but to enhance their export. Consumers are in the center of the chain that leads to the purchase of domest...
Background: Increasing consumer interest in environmentally friendly products and increasing corporate social responsibilities, over the last two decades, have led to the emergence of ethical behavior in marketing field. Hence, the present study has been conducted to investigate the environmental relationship of culture and behavior with the mediating role of gender on ethical purchase intentio...
Abstract The COVID‑19 pandemic has increased the popularity of online shopping, and companies are looking for ways to provide consumers with experiences that shopping cannot provide, such as touching products imagining them in use. In this context, importance haptic imagery showcased is increasing. This study replicated extended Peck et al.’s (2013, Journal Consumer Psychology , 23 189–196) fin...
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