1 Emergency Department, Imam Reza Hospital, Kermanshah University of Medical Sciences, Kermanshah 67146, Iran 2 Radiology Department, Shariati Hospital, Tehran University of Medical Sciences, Tehran 14117-13137, Iran 3 Emergency Department, Shariati Hospital, Tehran University of Medical Sciences, Tehran 14117-13137, Iran 4 Forensic Medicine Department, Loghman Hospital, Shahid Beheshti Univers...

Friendship plays a critical role in social commerce in contemporary societies. This study aims to theorize and examine how friendship quality impacts purchase intention. Product-related risk is introduced to gain insight into its moderating effects on intention to purchase from three different seller groups. Through empirical evidence, we confirm that friendship quality has positively effect on...

This study focuses on the effect of website visitors' goal-oriented search mode on purchase intention in online environments. In a study of 874 respondents recruited from 13 online shops representing a diversity of product categories and customer segments, the effect of visitors' goal-oriented search mode on purchase intention is found to be moderated by product involvement and product risk. Fu...

BACKGROUND Although obesity continues to rise and remains a great public health concern in the U.S., a number of important levers such as self-perception of weight and calorie postings at point-of-purchase in restaurants are still not well-characterized in the literature, especially for low-income and minority groups in Los Angeles County (LAC). To study this gap, we examined the associations o...

1. Department of Laboratory Medicine, Imam Hassan Mojtaba Hospital, Alborz University of Medical Sciences, Karaj, Iran 2. Research Center for Immunodeficiencies, Children’s Medical Center, Tehran University of Medical Sciences, Tehran, Iran 3. Primary Immunodeficiency Diseases Network (PIDNet), Universal Scientific Education and Research Network (USERN), Tehran, Iran 4. Department of Immunology...

This study investigates the influence of Facebook applications and activities on consumers purchase intention and provide insights into whether consumers take notice of their peer’s activity on Facebook and whether that activity influences consumer purchase intention. Regression analyses conducted on the results from a survey of 215 Facebook users suggests that the use of Facebook’s like button...

1M.Sc., Department of Biology, Islamic Azad University, North Tehran Branch, Tehran, Iran 2Professor, Neuroscience Research Center, Baqiyatallah (a.s.) University of Medical Sciences, Tehran, Iran 3Assistant Professor, Department of Physiology, Faculty of Medicine, Shahid Beheshti University of Medical Sciences, Tehran, Iran 4Assistant Professor, Department of Biology, Islamic Azad University, ...

E-books have changed the way to publish and the way to read. The books are stored digitally and can be loaded by various readers. In this study, we examine the effect of gender and format of e-books toward the perceptions of innovation characteristics and purchase intention of the books. Following a 2x2 experimental design on the content (static versus dynamic) and reader (computer versus table...

via a One-pot Pseudo Three-component Reaction using H3PW12O40 · xH2O as a Catalyst Leili Jalili-Baleh, Mehdi Khoobi, Abbas Shafiee, and Alireza Foroumadi Department of Medicinal Chemistry, Faculty of Pharmacy and Pharmaceutical Sciences Research Center, Tehran University of Medical Sciences, Tehran 14176, I. R. Iran Reprint requests to Prof. Alireza Foroumadi. Fax: 0098-21-66461178. E-mail: afo...