We describe an empirical method for classifying Internet retail sites for electronic commerce. The technique used 35 observable Internet retail site attributes and features of on-line stores as the raw data to classify the on-line stores into meaningful groups. This paper presents a classification of on-line retail stores based upon an August 1996 convenience sample of 137 Internet retail store...

With the rise of high-end technologies such as artificial intelligence and big data, many new consumption patterns are constantly emerging, from offline retail to online e-commerce then a New Retail mode combining e-commerce, logistics. The not only brings strong impact traditional industry, but also provides enterprises with operation marketing ideas. research object selected by author is Luck...

Evidence of the causal role of marketing in the tobacco epidemic and the advent of the WHO Framework Convention on Tobacco Control have inspired more than half the countries in the world to ban some forms of tobacco marketing. This paper briefly describes the ways in which cigarette marketing is restricted and the tobacco industry's efforts to subvert restrictions. It reviews what is known abou...