This paper has the purpose of being familiarized with the benefits of the marketing information system in companies that operate in the retail business. A field research was done in a major clothing retailer, by means of a case study that consisted of interviews with two employees of the company, one from the top management and one from the marketing area, based on a semi-structured script , in...

After a series of food safety crises during the 1990s, regulators, producers, and retailers alike are trying to regain consumer confidence by redesigning legislation and quality-assurance programs. These programs focus on process innovation, traceability, and identity preservation of products. This paper reviews current developments in the European food and retail industry. Hypotheses on the li...

In retail industry, it is very important to understand seasonal sales pattern, because this knowledge can assist decision makers in managing inventory and formulating marketing strategies. Self-Organizing Map (SOM) is suitable for extracting and illustrating essential structures because SOM has unsupervised learning and topology preserving properties, and prominent visualization techniques. In ...

Retailing Innovations in a Globalizing Retail Market Environment Werner Reinartz a,∗, Benedict Dellaert b,1, Manfred Krafft c,2, V. Kumar d,3, Rajan Varadarajan e,4 a Department of Retailing and Customer Management, University of Cologne, Albertus-Magnus-Platz 1, 50923 Cologne, Germany b Department of Business Economics, Erasmus University Rotterdam, Postbus 1738, 3000 DR, Rotterdam, The Nether...

The general objective of this study was to evaluate the economics of alternative technologies, systems and methods of fabricating and marketing retail packaged beef. A national beef distribution model (VAL-ADD) was developed and used to compare the economics of various case-ready systems with the conventional system of fabricating beef in the back room of the retail store. The VAL-ADD model ide...

Previous research in the field of data mining has demonstrated that the technique of association rules is very well suited to find patterns in the purchase behaviour of customers. However, practitioners occasionally criticize that it is not straightforward to adopt the discovered knowledge for concrete retail marketing decision-making. This is partially due to the difficult integration of retai...

Manufacturers are seeking new ways to exercise control over how consumers experience their brands and the division of responsibility for manufacturing and marketing activities is getting rede ̄ned in the process. A signi ̄cant number of manufacturers now sell their products through company-owned stores as well as through independent retailers. More interestingly, many do so in direct competition ...

Determining an appropriate transfer price is of importance to a firm composed of divisional profit centers since it significantly affects decision-makings of each profit center and then the firm's profit. In this paper, we investigate the effects of negotiated and administered transfer pricing on the profits of each center and the firm based on a differential game involving an operations depart...

Today's multichannel, multimedia retail marketing environment presents a number of brand management challenges. From a micro perspective, marketers must manage each individual channel and communication option to maximize their direct sales and brand equity effects, as well as any indirect brand equity effects from being associated with a particular channel or communication option. From a macro ...

Omnichannel retail has experienced enormous growth in the last decade, becoming new normal for many consumer products (McKinsey & Company, 2021). Many retailers have moved from being either pure bricks-and-mortar or online-only to serving customers across channels. For example, traditional such as Walmart and Best Buy opened e-commerce Conversely, online-first vertically integrated brands like ...