.................................................................................................................................. 5 Acknowledgement .................................................................................................................. 7 Dedication............................................................................................................................

This paper departs from prevailing ideas in current discussions about the critical role of advanced producer services for globalising cities. Saskia Sassen’s concept of global cities focuses on the function of advanced producer services and their role in the development of the central core of cities, i.e., the central business district (Sassen 1991, 1995). Peter Taylor and the research network ...

This paper discusses the predicaments surrounding web service description, advertising and discovery. It provides an overview of the various technologies involved and advocates how current state-of-the-art standards such as UDDI and WSDL can be enhanced by means of concepts from the semantic web vision such as RDF, RDF Schema and DAML+OIL. Moreover, it is shown how semantic metadata specificati...

Service advertisement is a key design issue in modern dynamic and largescale networking environments such as unstructured peer-to-peer networks. The intrinsic capability of a single random walker of stretching the information dissemination over widely spread network areas (compared to flooding), is explored and exploited in this paper, along with the introduction of random walkers which can rep...

With an increase in the potential to allocate financial online advertising spending, managers are facing a sophisticated decision and allocation process. We developed a binary logit model with a Bayesian mixture approach to address consumers’ buying decision processes and to account for the effects of multiple online advertising channels. By analyzing data from a medium-sized online mail order ...

the increasing penetration rate of mobile phone, with specific characteristics of this medium, such as almost everywhere with the audience, has attracted companies' attention to it as an advertising channel. mobile devices facilitate highly customized marketing communication in terms of person, time location and context so numbers of companies that use this medium for communicating with th...

Search advertising and display advertising are two major online advertising formats. Search advertising emphasizes ads’ click-through effect. Advertisers only pay when users click the link of their ads. Traditional display advertising emphasizes ads’ impression effect. Most display ads are charged based on the number of views on the ads. Considering that most online ads increase brand awareness...

Dibantuin.id is a creative design agency which service that engaged in making strategies can help businesses to achieve these business goals. In carrying out promotional activities, dibantuin.id has usedInstagram social media. However, it not yet known media more effective for such advertising, whether video or image By utilizing CRM the field of operations (campaign management), paid advertisi...

BACKGROUND Global obesity prevalence is increasing and population health programs are required to support changes to modifiable lifestyle risk factors. Such interventions benefit from mass-communications to promote their use. The Get Healthy Information and Coaching Service ® (GHS) utilised mass-reach media advertising to recruit participants to an Australian state-wide program. METHODS A sta...