نتایج جستجو برای: social commerce intention

تعداد نتایج: 672413  

2005
Xinyu Cao Patricia L. Mokhtarian

The rapid growth of e-commerce is imposing profound impacts on modern society. On the supply side, the emergence of e-commerce is greatly changing the operation behavior of some retailers and is increasing product internationalization due to its geographically unlimited nature. On the demand side, the pervasiveness of e-commerce affects how, where, and when consumers shop, and indirectly influe...

2011
Jong-Kuk Shin Min-Sook Park Yong Ju

The study aims to understand how the characteristics of online social network structure (tie strength, network density, network centrality and homophily, etc.) can impact consumer purchase intention through network involvement. This study focuses on social promotion sites (social commerce sites) like TicketMonster which is the most popular deal-of-the-day website in South Korea etc. These sites...

Journal: :Information Systems Frontiers 2021

Abstract Social commerce (s-commerce) has gained prominence with advances in social media and networking technologies over the last decade. Prior research employed diverse theoretical perspectives to understand explain consumer behavior within s-commerce but also produced inconsistent results. This study integrates different including trust, support, presence. The portrays an integrated model i...

2010
Fue Zeng Li Huang Wenyu Dou

With the advent of popular Web destinations such as MySpace and Facebook, online social networking communities now occupy the center stage of e-commerce. Yet these online social networking communities must balance the trade-off between advertising revenue and user experience. Drawing on the sociology and advertising literature, this study investigates the impacts of social identity and group no...

Journal: : 2022

In recent years, Key Opinion Leader (KOL) marketing had successfully used the high popularity of KOLs to promote products, effectively combining social networking and opening a new model commerce. The three research objectives this study were; analyze influence consumers’ purchase intention on economy beauty brand influencers; explore influencing mechanisms among experience, perceived value, id...

Journal: :Economies 2022

Examining and analyzing the determinants facilitating consumers’ intention to buy via mobile commerce platforms have untapped potential when it comes advertisement perceived advertising value. Therefore, this paper examines various aspects of advertisements on analyzes importance buy. The goal article is analyze determine which an influence expediting purchase through commerce. underlying hypot...

Journal: :Scientific and social research 2023

This paper starts with explaining the concepts of trust, privacy concern, subjective norm, product quality, live broadcast content purchase experience, social interaction, word mouth and evaluation, personal needs preferences, analyzes impact Live Streaming Commerce on consumers repurchase intention in detail. The results this study are great significance for guiding businesses marketers livest...

Journal: :SA Journal of Information Management 2016

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