The rapid growth of e-commerce is imposing profound impacts on modern society. On the supply side, the emergence of e-commerce is greatly changing the operation behavior of some retailers and is increasing product internationalization due to its geographically unlimited nature. On the demand side, the pervasiveness of e-commerce affects how, where, and when consumers shop, and indirectly influe...

The study aims to understand how the characteristics of online social network structure (tie strength, network density, network centrality and homophily, etc.) can impact consumer purchase intention through network involvement. This study focuses on social promotion sites (social commerce sites) like TicketMonster which is the most popular deal-of-the-day website in South Korea etc. These sites...

Abstract Social commerce (s-commerce) has gained prominence with advances in social media and networking technologies over the last decade. Prior research employed diverse theoretical perspectives to understand explain consumer behavior within s-commerce but also produced inconsistent results. This study integrates different including trust, support, presence. The portrays an integrated model i...

With the advent of popular Web destinations such as MySpace and Facebook, online social networking communities now occupy the center stage of e-commerce. Yet these online social networking communities must balance the trade-off between advertising revenue and user experience. Drawing on the sociology and advertising literature, this study investigates the impacts of social identity and group no...

In recent years, Key Opinion Leader (KOL) marketing had successfully used the high popularity of KOLs to promote products, effectively combining social networking and opening a new model commerce. The three research objectives this study were; analyze influence consumers’ purchase intention on economy beauty brand influencers; explore influencing mechanisms among experience, perceived value, id...

Examining and analyzing the determinants facilitating consumers’ intention to buy via mobile commerce platforms have untapped potential when it comes advertisement perceived advertising value. Therefore, this paper examines various aspects of advertisements on analyzes importance buy. The goal article is analyze determine which an influence expediting purchase through commerce. underlying hypot...

This paper starts with explaining the concepts of trust, privacy concern, subjective norm, product quality, live broadcast content purchase experience, social interaction, word mouth and evaluation, personal needs preferences, analyzes impact Live Streaming Commerce on consumers repurchase intention in detail. The results this study are great significance for guiding businesses marketers livest...