This study applies Social Identity Theory (SIT) to consumer behaviour, and examines how individuals use the product category of cars as a mechanism to create and maintain their social identity. Five car dealership managers and 22 new car owners were interviewed, and 85 new car owners were administered a quantitative survey. Participants did undertake social identification based on car ownership...

Donath et al. (2004) discuss social networking display as a whole, and its characteristic functions, affordances and constraints when existing in online environment. Focusing on the connections displayed as an integrated part of individual’s self-descriptive profiles, the authors analyze the psychology of establishing and managing one’s social networks within the framework of signaling theory. ...

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a bstra ct   background: all health professionals are responsible for facilitating  mpowerment among people with diabetes. however, research suggests that health professionals do not have the knowledge and skills to help people with diabetes become   emp owered. as a result, many iranian people with diabetes do not become empowered. the aim of the study was to explore and understand how i mpowe...

Scholars and practitioners are interested in board effectiveness, yet we know relatively little about directors’ engagement in the boardroom. We integrate identity theory and social identity theory research with literature on board monitoring and resource provision to model how directors’ multiple identities affect their behavior. We propose that directors’ strength of identification with multi...

The Relationship between Psycho-Social Health and National-Religious Identity among Yazdi High School Students M. Paarsaamehr, Ph.D. V. Asghari Yengjeh To measure the relationship between psycho-social health and national-religious identity among Yazdi high school students a sample of 354 students was selected using a cluster sampling method. Measures used to assess the constr...