Since their introduction, social network sites (SNSs) have attracted millions of users, many of whom have integrated these sites into their daily practices. As of this writing, there are hundreds of SNSs, with various technological affordances, supporting a wide range of interests and practices. While their key technological features are fairly consistent, the cultures that emerge around SNSs a...

Social network sites are attracting the attention of numerous researchers. Recently, several studies have examined how people are forming identities on social networking sites. Therefore, greater levels of variable specification are required to further the research on this topic. Testing the relationships among key variables is important when trying to understand these online social forums. Alt...