ERP systems have the potential to provide value across multiple dimensions: from operational and managerial to strategic. As with any other information technology, the value of ERP systems can be assessed using different metrics. The available methods of ERP value assessment such as financial performance indicators for the organization do not provide multidimensional contribution of ERP systems...

What evidence exists on the value of formal planning for strategic decision-making in marketing? This paper reviews the evidence. This includes two tests of face validity. First, we use the market test: Are formal procedures used for marketing planning? Next, we examine expert prescriptions: What do they say is the best way to plan? More important than face validity, however, are tests of const...

The power of information technology to support strategic management at the executive level may currently be underutilised. A recently developed strategic management system incorporating extensive domain knowledge can be integrated with advanced data utilisation technology to form a comprehensive strategic management architecture. Specifically, we propose an information architecture that exploit...

Purpose: Drawing from literature on innovation, strategy and culture the objective of this study is to explore the role of perceived potentials and perceived strategic importance on CIOs’ perspective on RFID technology in two different cultural settings. Methodology:Based on survey responses from463German and 157 Italian IT decisionmakerswe analyzed the data with PLS structural equation modelin...

As emphasized by Barney (1986), any explanation of superior profitability must account for why the resources supporting such profitability could have been acquired for a price below their rent generating capacity. Building upon the literature in economics on coordination failures and incomplete markets, we suggest a framework for analyzing such strategic factor market inefficiencies. Our point ...

This paper proposes Constrained Rationality, a formal qualitative goals and constraints reasoning framework for single and multi agents to analyze and rationalize about strategic decisions/conflicts. The framework suggests bringing back the strategic decision making problem to its roots: reasoning about options/alternatives, not to satisfy a set of preferences, but rather to satisfy the explici...

In order to explore the complexities of developing a strategic marketing plan, this article is written in three parts. The first describes the strategic marketing planning process itself and the key steps within it. It also deals with implementation issues and barriers to marketing planning. The second part provides guidelines for the marketer which will ensure that the input to the marketing p...

This paper shows that market frictions are fundamental building blocks for an organizational economics approach to strategic management. Various organizational economic approaches (transaction costs, property rights, real options, and resource-based) have distinctive focal problems and emphasize different combinations of market frictions. A wider recognition of the role of market frictions is u...

In this paper we examine the strategic role of data resources. We contrast the resourcebased view and the relational view theories to examine how data resources can help organizations create and capture value. We use two case studies from two different industries to understand how different types of data resources can provide a competitive advantage. We also examine the role of strategic partne...