for Communication Yearbook 15. The resourceful reader:Interpreting television characters and narratives The television viewer is an active interpreter, not a passive recipient, of programs. Viewers'interpretations of programs mediate television effects. The 'active viewer' is accepted by bothtraditional and critical mass communication scholars, allowing for a possible convergence<lb...

BACKGROUND The hidden curriculum represents influences occurring within the culture of medicine that indirectly alter medical professionals' interactions, beliefs and clinical practices throughout their training. One approach to increase medical student awareness of the hidden curriculum is to provide them with readily available examples of how it is enacted in medicine; as such the purpose of ...

This research aims to explore the watching patterns of people Indonesia with a specific focus on how they consume news programs television. Indonesian democracy condition is draining much information energy every year. The war for among broadcasting institutions has stirred worry general public regarding quality content broadcast by national television stations. Virtually no medium safe from to...

PURPOSE The news media plays an important role in agenda setting and framing of stories about tobacco control. The purpose of this study was to examine newspaper, newswire and television coverage of tobacco issues in the USA over a 7-year period. METHODS Analyses of 2004-2010 news media surveillance system data from the US Centers for Disease Control and Prevention's Office on Smoking and Hea...

Television production has shifted rapidly from an analog process to one where virtually all programs are created and finalized as digital files. Such productions in public television are at great risk of being lost, because practices for long-term preservation of digital video are just now emerging, and because there is no mandate for preservation within the public broadcasting system. NDIIPP f...

This paper investigates a number of techniques and services around a unifying concept: the secondary screen. Far too often television consumption is considered a passive activity. While there are specific genres and programs that immerse the viewer into the media experience, there are other times in which whilst watching television, people talk, scan the program guide, record another program or...

Abstract. This article is the result of a campaign done during COVID-19 lockdown in Catalonia. The Television Catalonia audience was involved an action to inform about weather from their own homes by posting Twitter videos. Some videos were shown on air segment television station's main news programs. We have correlated participation with meteorological and public health data found that related...

For two cohorts of children from low- to moderate-income families, time-use diaries of television viewing were collected over 3 years (from ages 2-5 and 4-7 years, respectively), and tests of reading, math, receptive vocabulary, and school readiness were administered annually. Relations between viewing and performance were tested in path analyses with controls for home environment quality and p...

BACKGROUND Like many sub-Saharan African countries, Zambia is dealing with major health issues, including HIV/AIDS, family planning, and reproductive health. To address reproductive health problems and the HIV/AIDS epidemic in Zambia, several social marketing and health communication programs focusing on reproductive and HIV/AIDS prevention programs are being implemented. This paper describes t...

The study aimed to reveal the perceptions of journalists towards employing artificial intelligence techniques in Jordan TV's Newsrooms. sample consisted working field was applied a simple random (106) through questionnaire tool. used descriptive exploratory approach. concluded that there is clear effect according newsrooms Television, and presence differences between responses respondents reaso...