Objective. The objective of the article is to substantiate innovative marketing approach formation competitive advantages goods on market Ukraine, its focus customer needs, improve management through use instruments that will ensure competitiveness Ukraine. Methods. theoretical and methodological basis study set modern economic theory, scientific works domestic foreign scientists in field marke...

With rapid changes in the business environment, organizations are increasingly looking at human resources as a unique asset that can provide sustained competitive advantage. As much as, people are viewed among the most important resources to firms, HR strategy would be central to achieve competitive advantages .Firms should view HR strategy as an important tool for integrating competencies insi...