An extensive literature has documented the cognitive benefits that accrue from a categorical conception of others. While informative, this work has overlooked the fact that, prior to the application of categorical thinking as an economizing cognitive tool, perceivers must first extract category-triggering information from available facial cues. What this suggests is that an impetus to construe ...

This research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. Using second-person reference is common in the advertising discourse. Addressing audiences directly involves their attention and in this way enhances their memorization of the advertised message. Second-person reference can be realized v...

How family members can help: Use kind words and a gentle tone of voice. Be careful not to “talk down” to the person. When talking with the injured person, ask every so often if he or she understands what you are saying. Do not speak too fast or say too much at once. Develop a signal that will let the injured person know when he or she has gotten off-topic. Limit conversations to 1 person at a t...