Over the years, marketing conventions have frequently been changing. This change has resulted in different forms of working more efficiently for certain tasks than others. Using AI or Influencers to market a brand's product shown exponential growth by firms past 5 years. The present study analyses consumer's preference towards mediums. Previous research shows brands shifting from conventional m...

Background: The world is facing a big challenge of antimicrobial resistance (AMR). Herbs have tremendous potential antimicrobial
 activities. This study was aimed to find out the activity aqueous ethanol extracts Curcuma longa (CL) and Withania somnifera (WS) individually in different ratios formulations.
 Materials methods: CL WS were extracted predefined ratio medium, condensed form...

We study electromagnetic wave propagation in mediums in which the effective relative permittivity and the effective relative permeability are allowed to take any value in the upper half of the complex plane. A general condition is derived for the phase velocity to be oppositely directed to the power flow. That extends the recently studied case of propagation in mediums for which the relative pe...

A light ray, incident at about 50 to the normal, io geometrically plotted through the drawing of the cross section of a soybean leaf using Fresnel's Equations and Snell's Law. The optical mediums of the leaf considered for ray tracing are: air, cell sap, chloroplast and cell wall. The above ray is also drawn through the same leaf cross section considering cell wall and air as the only optical m...

In this paper, we present a preliminary evaluation of a text-based and graphical version of an interactive fiction game that we created to look at how the user experience varies across the different mediums and modalities.

Mobile devices have become a popular form of interacting with others, even those in a shared setting. When copresent, communication mediums like SMS and IM also provide channels to engage in discussions that parallel larger, more central discussions, such as lectures and presentations. In the interest of exploring this phenomenon, we present Backchannel, a mobile application for communicating w...

“Tameshi-giri” (or “suemono-giri”), in which corpses were used as mediums to test the quality of swords or the skill of swordsmen, was an unusual cultural practice of the samurai (i.e., warrior) class in feudal era Japan. Although tameshi-giri as a modern martial art jargon referring to “a method of training in the use of a sword by cutting conventional mediums” has already been imported to the...

In vielen Lernszenarien und –plattformen wird Chat für die synchrone Kommunikation innerhalb einer Lerngruppe genutzt. Das Kommunikationsmedium Chat hat – wie alle Kommunikationsmedien – spezifische Vorund Nachteile, die bei der Auswahl dieses Mediums im Rahmen eines Lernszenarios zu berücksichtigen sind. Für die Beurteilung eines Chats, insbesondere inwieweit das tatsächliche Kommunikationsver...