One of the basic concepts in marketing is the concept of meeting customers’ needs. Since customer satisfaction is essential for lasting survival and development of a business, screening and observing customer satisfaction and recognizing its underlying factors must be one of the key activities of every business. The purpose of this study is to recognize the drivers that effect customer satisfac...

This study focuses on the market reaction to information transfers from economically linked customers. I examine whether investors have limited attention with respect to the information contained in customer earnings announcements for suppliers. Using 1083 unique customer–supplier relationships for the period 1983–2011, I find that the cumulative abnormal returns of a supplier surrounding and f...

We study a model of firm price setting with customer markets and empirically evaluate its predictions. Our framework captures the dynamics of customers in response to a change in the price set by firms, describes the behavior of optimal prices in the presence of customer retention concerns, and delivers a general equilibrium model of price and customer dynamics. We exploit micro data on purchas...

The relationship between demand and customer returns represents an important input to inventory planning models. While poor estimates of this relationship can dramatically increase inventory management costs (de Brito and van der Laan, 2002), there is surprisingly little research on the topic. In this paper we investigate the relationship between demand and returns by comparing how customers’ r...

The problem of customer demand satisfaction in production systems with unreliable machines and finite finished goods buffers (FGB) is addressed. The measure of customer demand satisfaction is characterized by the probability to ship to the customer a required number of parts during a fixed time interval. This measure, referred to as the due-time performance (DTP), is often used to characterize ...

There is an increasing demand for individually tailored products with short delivery times. This demand can be satisfied with configurable products, which can be easily customized according to customer specifications. The designers of a configurable product must devise a plan that can be used repeatedly for realizing customer orders as working combinations of the available components. We use th...

Most online auction platform providers (OAPPs) agree that the majority of their profits comes from users, i.e., their buyers and sellers. The major concern of OAPPs is how to gain and lock in users in order to maintain and enhance a competitive edge. Customer switching is one of the primary problems of all companies, including OAPPs. This study focused on online auction sellers and attempted to...

Literature has stressed the importance of customer retention (loyalty) as it is considered to be a vital source in attaining not only competitive advantage but also improved business performance. A number of studies on online shopping behavior have indirectly related customer satisfaction to repurchase intention. But very few studies have explicitly studied the relationship between customer sat...

In this paper, we posit that consumer heterogeneity moderates the respective relationships between two important online purchase objectives of saving money and saving time on online purchase decisions. To explore this relationship, we empirically examine the moderating roles of consumer heterogeneity on the effects of money saved, time saved, and delivery time on purchase decisions. On the basi...