The purpose of this research was to explain the relationship between the personality of brands with risk aversion and customer loyalty. This research was applied in terms of purpose, descriptive correlation one in terms of information gathering and based on structural equation modeling. The statistical population consisted of all customers with credible brands (5 famous and high-income brands s...

A research framework based on the theory of planned behavior (Ajzen 1985) and the diffusion of innovations theory (Rogers 1983) was used to identify the attitudinal, social and perceived behavioral control factors that would influence the adoption of Internet banking. An online questionnaire was designed on the World Wide Web (WWW). Respondents participated through extensive personalized email ...

The candidacy of Donald Trump has drawn considerable social science interest as a way to understand the interplay between attitudinal explanations, covariates, and momentum. In particular, arguments about the working class, personality, race, populism and Trump’s domination of the media serve as competing (but not mutually exclusive) explanations for Trump’s electoral success. In this paper we ...

BACKGROUND Service providers' attitudes towards recovery can improve with formal training. However, it is unclear whether improvements depend on dispositional hope. AIMS To determine whether attitudinal improvements following formal recovery training vary depending on participants' dispositional hope. METHOD One hundred and three providers attended formal recovery training and completed mea...

This paper presents the use of Dynamic Time Warping (DTW) for measuring prosodic differences between variable-sized sentences. This methodological study may apply to various prosodic functions, accented or expressive speech. Both the structuring and attitudinal functions of prosody are investigated here. We evaluated the relevance of three prosodic (dis)similarity measures to account for percei...

The present study was carried out with the purpose of examining the role of metaphorical language in the critical discourse analysis (CDA) of political texts based on the CDA framework and attitudinal model of appraisal theory. According to CDA, the categories of deception, power relations, manipulation, authority, legitimation, and ideology were considered in the analysis of the texts an...

This paper examines empirically the three concepts of loyalty that have been recently proposed in the literature: attitudinal loyalty, share loyalty, and differentiation loyalty. Measures of these concepts are compared at both aggregate (brand loyalty) and individual (customer loyalty) level. The findings support the view that each is indeed a separate concept, though each are, as hypothesised,...

D. Oyserman, H. M. Coon, and M. Kemmelmeier (2002) provide a most comprehensive review of empirical studies that used attitudinal surveys to capture cultural variations in individualism and collectivism. In the present article, the author suggests that the cross-cultural validity of attitudinal surveys can no longer be taken for granted. Moreover, the meta-theory underlying this literature (cal...