Employee engagement is an important topic especially in the hospitability business because turnover rate this typically very high. It would help tackling challenge of keeping talent inside organisation, attracting new talent, saving recruitment costs, and preventing disruptions customer service. Through employer branding strategy, objectives can be set for organisation as which all affect image...

In this paper we have addressed the problem of automatic identification of product features from customer reviews. Costumers, retailors, and manufacturers are popularly using customer reviews on websites for product reputation and sales forecasting. Opinion mining application have been potentially employed to summarize the huge collectionof customer reviews for decision making. In this paper we...

Sentiment analysis research has acquired a growing importance due to its applications in several different fields. A large number of companies have included the analysis of opinions and sentiments of costumers as a part of their mission. Therefore, the analysis and automatic classification of large corpora of documents in natural language, based on the conveyed feelings and emotions, has become...

Nowadays modern advertising environments try to provide more efficient ads by targeting costumers based on their interests. Various approaches exist today as to how information about the users’ interests can be gathered. Users can deliberately and explicitly provide this information or user’s shopping behaviors can be analyzed implicitly. We implemented an advertising platform to simulate an ad...

The objective of this research is to help customers in purchasing perfumes, with the aid of the expert system program developed by using artificial neural networks. The expert system’s role is in the preparation to capture the data from the customer’s requirements and predict appropriate perfume. For this end, factors of perfume costumers’ decision were recognized using Fuzzy Delphi method and ...