In this paper, we examine how different ranking and personalization mechanisms on product search engines influence consumer online search and purchase behavior. To investigate these effects, we combine archival data analysis with randomized field experiments. Our archival data analysis is based on a unique dataset containing approximately 1 million online sessions from Travelocity over a 3-mont...

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Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your perso...

A growing body of empirical literature finds that consumers are relatively limited in how much they search over product characteristics. We assemble a dataset of search and purchase behavior from eBay to quantify the returns, and thus implied costs, to consumer search on the internet. The extensive nature of the eBay data allows us to examine a rich and detailed set of questions related to sear...

Dissatisfaction response is an area of research pertinent to customer retention. These behaviors bring significant information back to the marketer improving customer relationship management. While common sense would say that the more upset the customer is, the more likely he or she is to act, what is unknown is what aspect of emotion is the influence and which behaviors are influenced. In a st...

The Malaysian government had consistently revived its campaign for “Buy Malaysian Goods” from time to time. The purpose of the campaign is to remind consumers to be ethnocentric and patriotic when purchasing product and services. This is necessary to ensure high demand for local products and services compared to foreign products. However, the decline of domestic investment in 2012 has triggered...

This study investigates how usage experience with various decision aids available in an online store contributes to purchase behavior evolution in a new Internet shopping environment. In the context of online grocery stores, we categorize four types of decision aids: those for 1) nutritional needs, 2) brand preference, 3) economic needs, and 4) personalized shopping lists, and construct a Nonho...

Reciprocation of monetary gifts is well-understood in economics. In contrast, there is little research on reciprocal behavior following immaterial gifts like compliments. We narrow this gap and investigate how employees reciprocate after receiving immaterial gifts and material gifts over time. We purchase (1) ice cream from fast food restaurants, and (2) durum doner, a common lunch snack, from ...

This paper examines the use of e-textbooks in a college level introductory information systems course using an empirical study that gave students the option to buy electronic or print versions of the same textbook. The study measured and analyzed student expectations prior to purchase, perceived performance and satisfaction after use, intention to use e-textbooks in the future and the determina...