Davis’s Technology Acceptance Model (TAM) suggests that perceived ease of use and perceived usefulness can predict user behavior and acceptance when using information technology. In this study we use it as a tool for evaluating the acceptance and usage for mobile commerce by employing data collected from 205 students selected proportionally from nine universities located at Taipei City. The res...

0747-5632/$ see front matter 2008 Elsevier Ltd. A doi:10.1016/j.chb.2008.06.002 * Corresponding author. Tel.: +86 13735892489. E-mail addresses: [email protected] (Y. Lu), zh [email protected] (B. Wang). 1 Tel.: +1 956 3813336. Instant messaging (IM) is a popular Internet application around the world. In China, the competition in the IM market is very intense and there are over 10 IM product...

The purpose of this study was to develop Learning Object Acceptance Model (LOAM) to examine the underlying factors and causal relationships that determine learners’ behavioral intention to use multimedia learning objects in higher education. This study called for the 342 respondents to progress through two phases of learning objects participation: Introduction and Direct-use experience. Structu...

(2014) Should different marketing communication strategies be used to promote healthy eating among male and female adolescents?, HMQ healthy eating final with cover.doc Should different marketing communication strategies be used to promote healthy eating among male and female adolescents? Abstract A study was conducted to examine how interpersonal norm, media norm, attitude, perceived behaviora...

Ritalin misuse can create powerful stimulant effects and serious health risks. The main aim of present study was compared that two cognitive construct (behavioral intention or behavioral willingness) for predicting Ritalin misuse. This cross-sectional study was conducted among 264 Iranian medical college students; participants selected in random sampling, and data were collected by using self-r...

This study extends Web site customer orientation and salesperson customer orientation to C2C e-commerce marketing. According to customer orientation and customer value theory, the paper establishes the relationship model of consumer-to-consumer (C2C) Web site and seller customer orientation, customer value and behavioral intention. The researchers empirically examine the model employing structu...

Different types of icons can trigger different amount of extrinsic and intrinsic motivation to semi-literate users. The different motivational variables are also expected to have different amount of effect on the behavioral intention of the use of such users. Our study approaches these issues from two theoretical perspectives. Based on the theory of metaphor, we argue that an interface which co...

Extant literature on the adoption of cloud computing has focused on organizational users, but little is known about how individual users accept cloud computing to fulfill individual needs. To fill the gap, this study draws upon multiple theories to examine factors that influence individuals’ intention to use cloud applications. It shows that a person’s attitude toward cloud applications, subjec...

This paper examines the relationships between positive youth development and behavioral intention to gamble among Chinese adolescents in Hong Kong. Over a period of two years, four waves of data were collected from Chinese secondary school students who responded to validated measures of Chinese positive youth development and adolescent behavioral intention to gamble. Consistent with the general...

The purpose of this research was to investigate how university students' nutrition beliefs influence their health behavioral intention. This study used an online survey engine (Qulatrics.com) to collect data from college students. Out of 253 questionnaires collected, 251 questionnaires (99.2%) were used for the statistical analysis. Confirmatory Factor Analysis (CFA) revealed that six dimension...