The research aimed to review issues related visual communication synergy and sustainability in a brand. main problem was how the message through could work precisely quickly so that delivery of be delivered without errors because nature very immediate not lie. This used qualitative methods, namely descriptive-analytic, with deductive as well an inductive approach get fairly basic findings, redu...

Marka değerinin ağızdan ağıza iletişim üzerindeki etkisinin incelendiği bu araştırma, İstanbul vakıf üniversitelerindeki havacılık bölümlerinde öğrenim gören ön lisans öğrencileri üzerinde gerçekleştirilmiştir. Örneklem seçiminde, “Kolayda Tekniğinden” yararlanılmıştır. Araştırma verileri, anket tekniği ile toplanmıştır. Katılımcılara Google Form üzerinden dağıtılan anketlerden geçerli olarak k...

Due to the rapid development of economy and society, living standard residents has been continuously improved, people's pursuit life improved. More more brands are available for consumers choose, competition among major is becoming fierce. Making good use brand communication realizing optimization upgrading effect become important in retail industry. Taking YZ supermarket as research object, th...

The article is devoted to the analysis of fairytale character and its functioning in context globalization. Globalization process intensifies reverse tendency: enhancement tradition social community integration based on values national identity. Fairytale characters are regarded as archetypal representations, which form identity traditionality. linguistic combination words “fairytale character”...

the purpose of this study is to investigate the extent to which brand experience affects brand credit, brand attitude, and customer-based brand equity. by five-point likert scale, the data will be collected through questionnaire filled by 385 students in islamic azad university-firouzkouh branch using samsung, apple, nokia, sony, sony ericsson, and lg cell phones. lisrel is used to test researc...