This article provides a large scale empirical study on the extent of repetitive versus varietyseeking behavior in our daily shopping choices, and how this varies with personal and context characteristics. We utilize a unique database that records detailed grocery shopping histories for a nationwide sample of over 100,000 households observed over several years. Across a wide variety of product c...

since 1980, green marketing movement has been widely regarded by organizations consumers. organizations- seeking social legitimacy produce environment friendly products, while try to influence environmental issues. hence, this paper tries to know sensitivity level of consumers to environment issues, rate of participation in social programs related to green marketing and the level of attention a...

Organic vegetables are gaining popularity all over the world, and number of consumers organic is increasing. Developing countries like Indonesia, still very minimal in consuming vegetables. Therefore, this study aims to identify factors that drive buying behavior The research location was conducted Malang Raya which selected by purposive sampling involved 128 respondents who became sample. anal...

Purchasers of fast-moving consumer goods generally exhibit multi-brand choice, selecting apparently randomly among a small subset or "repertoire" of tried and trusted brands. Their behavior shows both matching and maximization, though it is not clear just what the majority of buyers are maximizing. Each brand attracts, however, a small percentage of consumers who are 100%-loyal to it during the...

Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody’s life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semiurban, urban slums and emerging rural segment. In coming years, with rapidly changing socio – economic landscape, bottom of pyramid will be the fastest growing consum...

There is accumulating evidence that having many options from which to choose may be counterproductive (Iyengar & Lepper, 2000; Iyengar, Well, & Schwartz, 2006; Schwartz, 2004). In the consumer world, Procter & Gamble noticed a 10% increase in sales of its Head & Shoulders brand after they reduced the number of varieties (Goldstein, 2001). Iyengar and Lepper (2000) carried out three experiments ...

The Leapfrog Group, a consortium of large employers, aims to use its collective purchasing power to motivate hospitals to implement particular measures designed to improve patient safety and the quality of care. While these criteria are meant to be purely aspirational, and while Leapfrog's effort is praiseworthy, we caution that the articulation of these standards of care may have unintended le...