When buying a mobile phone, booking an hotel, or watching a movie, many people rely on the reviews available on the Web. However, this huge amount of opinions make it difficult for users to have a comprehensive vision of the crowd judgments and to make an optimal decision. In this work we provide evidence that automatic text summarization of reviews can be used to design Web applications able t...

PERSONALITY INFLUENCES CUSTOMER LOYALTY Introduction The major objective of this study was to examine the relationship between personality traits and individual Customer Loyalty patterns among mobile phone and credit card users. The study under review has various distinctive features. Earlier research was directed towards establishing a relationship between individual personality traits and buy...

This paper examines the influence of gender factors and stereotypes in toy industry by investigating opinions parents on Creatable World’s gender-neutral doll. It aims to explore influencing decisions make when choosing toys for their children. The uses a mixed research method, combining individual semi-structured in-depth interviews as qualitative structured questionnaire quantitative method. ...

Appeal towards herbal products is increasing these days, because consumers become conscious about natural ingredients and harmless offers. This study aims to identify the influencing factors on consumer buying decision products. a quantitative which gathered data from 200 customers Monaragala district, Sri Lanka using snowball sampling technique. The were analyzed by descriptive, correlation mu...

Home appliance manufacturers have been adding Wi-Fi modules and sensors to devices make them ‘smart’ since the early 2010s. However, consumers are still largely unaware of what kind used in these devices. In fact, they usually do not even realize that smart require an interaction hardware software device is immediately apparent. this paper, we explore how providing additional information on mis...