A set S is an offensive alliance if for every vertex v in its boundary N(S)−S it holds that the majority of vertices in v’s closed neighbourhood are in S. The offensive alliance number is the minimum cardinality of an offensive alliance. In this paper we explore the bounds on the offensive alliance and the strong offensive alliance numbers (where a strict majority is required). In particular, w...

Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement. Although marketers give a variety of definitions for brand engagement, the essential concept is an emotional attachment to a...

This article assumes that brands should be managed as valuable, long-term corporate assets. It is proposed that for a true brand asset mindset to be achieved, the relationship between brand loyalty and brand value needs to be recognised within the management accounting system. It is also suggested that strategic brand management is achieved by having a multi-disciplinary focus, which is facilit...

In the recent years, the creation of the customer involvement with a brand has been considered as one of the strategic requirements of companies, and the creation and maintenance of emotional communication with a brand has provided a basis for deep communication between the customer, brand, and long-term profitability. The purpose of this study is to examine emotional links with brands, to prov...

the aim of this study is to examine the effect of advertising and sales promotions on brand equity creation. regarding the research purpose, this study is applied, and in terms of data collection this study is descriptive-causal based on structural equation modeling. the research tool for data collection was a valid questionnaire and the research population included consumers of samsung brand o...

In this paper we obtain several tight bounds on different types of alliance numbers of a graph, namely (global) defensive alliance number, global offensive alliance number and global dual alliance number. In particular, we investigate the relationship between the alliance numbers of a graph and its algebraic connectivity, its spectral radius, and its Laplacian spectral radius.

BACKGROUND Research has shown that the therapeutic alliance plays an important role in enhancing treatment outcome among individuals with a variety of disorders, including posttraumatic stress disorder (PTSD). However, the therapeutic alliance and treatment outcome has not yet been studied in dissociative disorders (DD). OBJECTIVES The current study sought to investigate the impact of allianc...

BACKGROUND AND PURPOSE There is no substantial clinical evidence for the superiority of alternative bearings in total knee arthroplasty (TKA). We compared the short-term revision risk in alternative surface bearing knees (oxidized zirconium (OZ) femoral implants or highly crosslinked polyethylene (HXLPE) inserts) with that for traditional bearings (cobalt-chromium (CoCR) on conventional polyeth...

BACKGROUND Cosmetic talcum powder products have been used for decades. The inhalation of talc may cause lung fibrosis in the form of granulomatose nodules called talcosis. Exposure to talc has also been suggested as a causative factor in the development of ovarian carcinomas, gynecological tumors, and mesothelioma. PURPOSE To investigate one historic brand of cosmetic talcum powder associated...

We examined the therapeutic alliance in evidence-based treatment for children (N=97, 24 girls and 73 boys, ages 6-13 years) referred clinically for oppositional, aggressive, and antisocial behavior. We predicted that the quality of the child-therapist alliance would be related to therapeutic improvements in the children at the end of treatment and that the alliance would be predicted by allianc...