With the advent of e-commerce, opportunities have arisen for students to obtain course textbooks from sources other than the traditional campus bookstore(s). This research seeks to understand the factors motivating students to select e-commerce or traditional vendors for their textbook purchases. It surveys student perceptions of e-commerce textbook purchases from the perspectives of product pe...

This paper reports the findings of a Web-based survey of 700 New Zealand Internet users. The survey was designed to explore the importance of perceived consumer risk and the Internet shopping experience in the online purchasing behaviour of Internet users. Both perceived consumer risk and loss of social interaction in Internet shopping were found to be negatively associated with the amount of o...

-The author aims at studying the influence of consumer-generated comments of the shopping sites on consumer trust. The research divides consumer-generated comments into four types: service comments, product and price comments, self-display comments and after-action comments. With the survey result of 166 college students, the author finds that online shoppers’ trust are influenced by consumer-g...

The topic of shopping attitude has received long lasing attention in the context of e-commerce. Previous studies have elucidated the different facets of online shopping attitude and have overemphasized a prevalent assertion on the relationship between web design artifacts and consumers’ psychological responses. However, the imitability of web design in practice makes no differentiation among a ...

With the rapid development of science and technology, people’s acceptance of online shopping is increasing. As an important part of online shopping, small and medium-sized cosmetics enterprises have the characteristics of small investment scale and flexible adjustment of brand strategy, but previous research lack sustained and effective methods and tools to analysis brand impact. The paper take...

The emerging industry of mobile commerce (M-commerce), while being a complex and with uncertain environment is influencing businesses and consumers engagement at both national and international levels. The objectives of this research are to: (1) investigate the degree to which various trust and information security factors influence consumer to engage in mobile commerce, and (2) identify key dr...

Software agents help automate a variety of tasks including those involved in buying and selling products over the Internet. Although shopping agents provide convenience for consumers and yield more efficient markets, today’s first-generation shopping agents are limited to comparing merchant offerings only on price instead of their full range of value. As such, they do a disservice to both consu...

A rich theory literature predicts mixed strategies in posted prices due to standard price discrimination, search frictions, and various other rationales. While typically interpreted as implying occasional sales or price dispersion, online marketplaces enable a firm to truly use randomization as a tool in pricing, and so such behavior should be expected to arise in online settings. We investigat...

This study attempts to identify the informationoriented shopping behavior of online consumers in electronic commerce environment. Rich information revealed on the Internet leads to the change of consumers’ purchase decision-making processes. Findings from the consumer focus group interviews support that consumers do have tendency to perform search online before committing to any purchases. Also...