Mobile phone use has grown dramatically throughout the world. While researchers have explored various facets of use and perceptions across age groups, genders and nationalities, segmentation by utility of mobile phone attributes has received little attention in academic research. Further, understanding how antecedent of attitudes differ by utility-based consumer segments has been underexplored....

Mobile phone use has grown dramatically throughout the world. While researchers have explored various facets of use and perceptions across age groups, genders and nationalities, segmentation by utility of mobile phone attributes has received little attention in academic research. Further, understanding how antecedent of attitudes differ by utility-based consumer segments has been underexplored....

This paper conducts conjoint analysis using a mixed logit model to estimate consumers' willingness to pay (WTP) for electric vehicles (EV) and plug-in hybrid electric vehicles (PHEV) on the basis of an online survey carried out in the US and Japan in 2012. We also carry out a comparative analysis across four US states. We find that on average the US consumers are more sensitive about fuel cost ...

AIM The course of heart failure (HF) is characterized by frequent hospitalizations, a high mortality rate, as well as a severely impaired health-related quality of life (HRQoL). To optimize disease management, understanding of patient preferences is crucial. We aimed to assess patient preferences using conjoint methodology and HRQoL in patients with HF. METHODS Two modules were applied: an in...

A methodological study using conjoint measurement analysis to determine whether there is an appropriate model for measuring commitment to work in the job-family trade-off context was conducted with 213 University of Michigan students and staff as subjects. The results indicate that there are two important dimensions that can be measured: a preference for a level of involvement in the total work...

Measurement theory provides additive conjoint structures for additive representations of empirical data. Roughly, an additive conjoint structure is a product of (quasi)ordered sets with some properties connecting the different factors of the product. Well-known Debreu’s Theorem says that every additive conjoint structure can be embedded in a vector space over the real numbers. This embedding yi...

Purpose – To solve the trade-offs between marketing and R&D domains and to minimize information loss in new product development (NPD), this study proposes an integrated design process as a new solution to the interface system between the two domains. Design/methodology/approach – House of Quality integrated with multivariate statistical analysis is used for determining important design features...

OBJECTIVES To review the criteria and 'other' considerations used internationally for prioritizing new health technologies, and to demonstrate a conjoint-analysis methodology (also known as discrete choice experiments) for deriving relative weights for the criteria. METHODS We searched the literature for criteria and other considerations for prioritizing new technologies. A convenience sample...

We propose and test new adaptive question design and estimation algorithms for partialprofile conjoint analysis. Polyhedral question design focuses questions to reduce a feasible set of parameters as rapidly as possible. Analytic center estimation uses a centrality criterion based on consistency with respondents’ answers. Both algorithms run with no noticeable delay between questions. We evalua...

The purpose of this paper is to provide a method to identify customer (sustainability) demands, map these via price equivalents and use the equivalents for green logistics target costing. We use the methodology of Expert Survey and Choice Based Conjoint Analysis to study purchase decisions and determine customers’ price readiness for sustainable logistics services. The results are inter alia th...