Trust has been reported as a key role in ebusiness, especially for a monetary based system like ecommerce. Therefore, many previous studies have been conducted to investigate the antecedents and consequences of consumer trust. But there has been little work done on establishing sensible solutions for leveraging consumer trust. Furthermore, previous studies in managerial trust have not demonstra...

Along with companies’ increasing engagement on microblogging sites, how to leverage the marketing potential of this kind of social platform remains an important concern for many marketers. The purpose of this research is to address this gap by exploring the effect of brand personality on brand loyalty in companies’ microblogs. Building upon prior research on brand personality, consumer satisfac...

Along with companies’ increasing engagement on microblogging sites, how to leverage the marketing potential of this kind of social platform remains an important concern for many marketers. The purpose of this research is to address this gap by exploring the effect of brand personality on brand loyalty in companies’ microblogs. Building upon prior research on brand personality, consumer satisfac...

BACKGROUND An important consideration in health service delivery is ensuring that services meet consumer needs and that consumers are satisfied with service delivery. Patient satisfaction can impact on compliance with suggested treatments and therefore impact on health outcomes. Comparatively few studies have explored consumer satisfaction with nurses in general practice. METHODS A sub-group ...

This study analyzed the effects of consumer innovativeness and self-efficacy on different age groups’ acceptance and diffusion of innovative technology. For this purpose, we measured delivery application service users’ innovativeness and self-efficacy, and found each age group’s levels of satisfaction, intent to use again, and intent to recommend. We used this data to analyze the influence that...

Consumer-to-consumer (C2C) e-commerce is a growing area of e-commerce. However, according to a meta-analysis of critical themes of e-commerce , C2C e-commerce was only represented in the area of online auctions (Wareham, Zheng, & Straub, 2005). C2C e-commerce can encompass much more than just auctions. The question then becomes, " is C2C e-commerce a different research area that deserves its ow...

Consumers with online shopping experience often stick to some special websites. Does it mean that long-term relationships between consumers and the websites form? To solve the problem, this paper analyzed the belief and attitude factors influencing online consumer stickiness intention. Based on the relationships between belief-attitude-intention implied in TPB (Theory of Planned Behavior), acco...

Research on consumer decision making and aging is especially important for fostering a better understanding of ways to maintain consumer satisfaction and high decision quality across the life span. We provide a review of extant research on the effects of normal aging on cognition and decision processes and how these age-related processes are influenced by task environment, meaningfulness of the...

Purpose – This paper aims to test a theoretical framework that explains arousal congruency effects on consumer perceptions of intrinsically pleasant service environments. Design/methodology/approach – A 3 (low and high target-arousal manipulation plus control group) by 3 (low, medium and high actual arousal) true experimental design was used to test our research hypotheses in a café context. Th...