BACKGROUND The purpose of this study was to describe the development and evaluation of the image-based Veterans Affairs (VA) Tobacco Tactics program logo and campaign character using principles of social marketing. METHODS Four cross-sectional surveys with open- and closed-ended questions were used to gather participant demographic information, smoking behavior, and feedback on the developmen...

This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, wireless advertising messaging (WAM). We develop a conceptual framework named as DIGs to assess the efficacy of industry self-regulation, government legislation, and technological solutions in ensuring consumer privacy in WAM. In addition to enhancing our theoretical under...

This paper presents a model of consumer demand that is consistent with the observed expenditure patterns of individual consumers in a long time series of expenditure surveys and is also able to provide a detailed welfare analysis of shifts in relative prices. A nonparametric analysis of consumer expenditure patterns suggests that Engel curves require quadratic terms in the logarithm of expendit...

This paper presents a model of consumer demand that is consistent with the observed expenditure patterns of individual consumers in a long time series of expenditure surveys and is also able to provide a detailed welfare analysis of shifts in relative prices. A nonparametric analysis of consumer expenditure patterns suggests that Engel curves require quadratic terms in the logarithm of expendit...

Two theoretical approaches--the social learning approach and tile family communication pattern approach--were used and integrated in examining the acquisition of consumer skills and materialism in both the American youths and the Chinese youths. Two cross sectional surveys were conducted in which 443 American adolescents in a midwest state of the United States and 712 Chinese adolescents from t...

Hiring of Cloud resources establishes a business association between Provider and Consumer. In cloud, consumer wants to cut down costs and provider wants to earn more profit even on that cost. Here a symmetric arbitration plan by broker realizes the relationship between buyer and provider. In federated cloud computing environment resources are traded as a commodity and cloud users can migrate b...

The rent of shelter accounts for approximately a third of the Consumer Price Index (CPI). Using a new housing rent index (RRI) developed by Ambrose, Coulson, and Yoshida (2014), we modify the CPI and compute the Taylor rule for the period from 2000 to 2010. With this timely rent index, Taylor rule becomes more consistent with the Federal funds rate than the conventional calculations. However, t...

This article studies the influence of product groupings on consumer preferences. Specifically, it is proposed that when each product in two groups has an equal chance of a gain, consumers prefer to choose from a group that appears more contagious (e.g., products arranged close together, similarly, or symmetrically). However, when each product in two groups has an equal chance of a loss, consume...

I develop a multi-country multi-industry model of trade that features heterogeneous consumers with non-homothetic preferences. I use the model to quantify the measurement errors in the welfare gains estimates caused by the assumption of a representative consumer (ARC). First, I reduce the world level of all trade costs by 15% and find that ARC overestimates (underestimates) the gains of the poo...