The current youth market is characterized as tech-savvy, variety seekers who has been active in using digital technology in unprecedented ways. The market segment defined here comprises of youth adults between the ages 20 to 30, who are more comfortable with purchasing the smartphones than previous generation. There is fierce competition in smartphone market, due to the large selection of devic...

The mature consumer segment is growing in number and income level in both China and the US. It is therefore increasingly important for global marketers to develop an understanding of the consumer behavior of this segment as well as any cross-cultural differences in this behavior. This paper focuses on the materialism of mature consumers in China and the US and examines this in terms of cognitiv...

We present a model of the behavior of an industry in perfect competition. A new feature in the modeling is the consumers’ role in the evolution of the industry. We show a link in between market behavior and economic growth at industry level. Growth may occur due to increases in technology or consumers’ wealth, due to a positive change in consumers’ preferences concerning this good or increasing...

Online shopping often requires consumers to choose among multiple products without detailed information about the quality. Herding is common in situations where consumers infer product quality from other consumers’ choices and incorporate that information into their own decision-making process. The Internet affects the herding phenomenon in two ways. On the one hand, it provides more informatio...

This study evaluates the effect of the interaction between cognitive variables and the presence of scent on online search motivation, purchase characteristics, and telepresence. An interaction between consumers’ type of thought process and the presence of scent was identified as influencing search motivation (attention focus and challenge) and telepresence experience. Ambient scent influenced t...

Online stores spring up everywhere and their store display changes more agilely than the brick-andmortar ones. The webpage aesthetics in online stores, similar to in-store atmospherics in brick-andmortar stores, are significant to consumer impulse buying, yet has received very limited attention from researchers. This paper reports three empirical studies that examine how webpage aesthetic compo...

Internet advertising and analytics technology companies are increasingly trying to find ways to link behavior across the various devices consumers own. This cross-device tracking can provide a more complete view into a consumer’s behavior and can be valuable for a range of purposes, including ad targeting, research, and conversion attribution. However, consumers may not be aware of how and how ...