The paper discusses the development of rhetorical analyses of political addresses from classical antiquity to modern political communication. A specific genre, the ‘epideictic address’, is described in detail. It concerns addresses by representative persons. Most epideictic addresses turn out to be ‘hybrid’ texts because they combine an orientation towards (rhetorical-political) persuasion with...

Discourse analysis, since its emergence, has gone through various changes and modifications, especially in the trend coming to prominence as critical discourse analysis. This always manifested impact of brilliant ideas by great intellectuals from different disciplines such philosophy, sociology, psychology, social theory. Max Weber is one towering figures history sociology whose method conducti...