The population of Africa will double in the next 33 years to reach 2.5 billion by 2050. Although roughly 60% of the continent’s population is engaged in agriculture, the produce from this sector cannot feed its citizens. Hence, in 2013 alone, Africa imported 56.5 million tons of wheat, maize, and soybean at the cost of 18.8 billion USD. Although crops cultivated in Africa play a vital role in t...

The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...

The study was conducted for the assessment of marketing system summer tomato in Jashore. Summer had high demand and value crop season among consumers. Data were collected from 30 randomly selected farmers 60 traders different market Jashore district Bangladesh during July-October, 2019. Farmer, faria, bepari, wholesaler, commission agents retailer involved tomato. Marketing cost farmar, (urban)...

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In this editorial accompanying the special section on Marketing Science in Emerging Markets (MSEM), we describe how research on emerging markets can contribute to richer theoretical and substantive understanding of markets and marketing. Such research can also aid in providing managerial guidance on how to operate in emerging markets. We conclude with a description of the selection and review p...

this study analyzed the performance of cabbage marketing in abia state, nigeria. specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

* This project was supported by grants from the Marketing Science Institute (#4-882), the Goizueta Business School, and the Alden G. Clayton Dissertation Competition. Data support was provided by the Institute for the Study of Business Markets, the Pennsylvania State University. We are grateful to Ulf Bockenholt, Rajdeep Grewal, Gary Lilien, Steve Stern, Michael Martin, the Kellogg Marketing Ca...