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This research studies microblogging as word-of-mouth communication from a cross-cultural perspective. It compares microblogging contents on Twitter in the US and Weibo in China. After coding microblogs on four smart-phone brands in a month period for their content categories, the author computed the relation between the proportional occurrence of each category and Hofstede’s cultural dimensions...

. cross-cultural understanding dates back to the discovery of the third world, its peoples, and its religions. along this, the place of studying other peoples came in view. demography and orientalism were two disciplines which first aimed at studying other peoples regardless of their beliefs. after some thirty years, emphasis was laid on their beliefs, too. today after disproof of the anticipat...

Most research into medical communication has had a western setting. It has been undertaken by western researchers and been influential in shaping communication skills curricula. However we know much less about what communication is effective under other circumstances. This article highlights gaps in our knowledge from research in this field, and poses attendant questions for debate by medical e...

The phenomenon of intercultural communication has been the subject of a great deal of research in the field of ESL education; however, the research has been primarily focused on the incorporation of target culture in foreign language curriculum. Starting with the current situation of cultural awareness, this paper stresses the importance of establishing cultural subjectivity so as to adopt the ...

Increasingly, technology is mediating the way in which the youth around the world communicate, consume content and create meaning. As mobile communication media and the internet become more pervasive, young people from different cultures and communities are afforded more opportunities for collaboration across previously unbridgeable distances. The need for cross-cultural awareness and communica...

In times of rapid growth, both in terms of economic development and globalization, an increasing number of firms extend their businesses abroad. A subsequent challenge of this development is the managerial implications of cross-cultural management. This study employs a qualitative approach in a single case study of Swedish company and its subsidiary in China. After reviewing the previous studie...

Globally distributed software development projects are on the rise. However, 69% of cross-regional projects fail completely or partially, because of lack of cross-cultural understanding. This paper presents a qualitative study of the impact of communication on Global Software Development (GSD) within firms due to cultural differences. In particular, we provide a model of problems and solutions ...