Firms routinely use behavior based pricing (BBP), to segment customers by past purchase behavior. This paper answers a dilemma facing such firms – When should the firm reward existing customers as opposed to new customers? Further, the paper sheds insight on when behavior based pricing will increase or decrease profits in a competitive market. The analysis adds two features of customer behavior...

The goal of this study is to see how the VIP customer research object at Citylink Indonesia Airlines affects loyalty. So according on impact experience regular customers, patrons who receive a positive ” are more likely return for another purchase, recommend business friends, and less inclined shift competitors. According findings study, management factors play an important role in competitiven...

This study expanded the research on service climate to perspective of customers in hospitality context and explicated influence mechanism customer citizenship behavior. Service traditionally perceived by employees has been well studied, but only limited studies focused climate. Based existing literature, industry was operationalized its behavior proposed. After measurement purification with exp...

This study aimed at exploring how the organizational culture can contribute in adopting Total Quality Management (TQM) in the organization. A case study was conducted at the Salt complex in El Outaya, Biskra State and the questionnaire was used to collect data. The study found that the organizational culture (organizational values, organizational behavior and the artifacts) contributes in adopt...

-Under the advancement of technology and change of environment, enterprises should comply with environmental trends, integrate internal and external resources and competence, adopt “immediate innovation” and knowledge flow in organizations, complementary competence and immediate and smooth communication with customers in order to allow organizations to acquire external knowledge and improve inn...