The credit card customer churn rate is the percentage of a bank’s customers that stop using services. Hence, developing prediction model to predict expected status for will generate an early alert banks change service or offer them new This paper aims develop by feature-selection method and five machine learning models. To select independent variables, three models were used, including selectio...

Customer churn prediction is one of the most important elements of any Customer Relationship Management (CRM) strategy. In this study, a number of strategies are investigated to increase the lift of ensemble classification models. In order to increase lift performance, two elements of a number of well-known ensemble strategies are altered: (i) the potential of using probability estimation trees...

This paper summarises a successful application of Knowledge Discovery in Databases (KDD) in an Italian telecommunications research lab. The aim of the application was to predict customer churn behaviour. A critical success factor for this application was clever preprocessing of the given data, in particular the construction of derived predictor features. The application was realised in the Mini...

0957-4174/$ see front matter 2008 Elsevier Ltd. A doi:10.1016/j.eswa.2008.05.027 * Corresponding author. Tel.: +32 9 264 89 80; fax: E-mail address: [email protected] (D. Va URL: http://www.crm.UGent.be (D. Van den Poel). Customer churn is often a rare event in service industries, but of great interest and great value. Until recently, however, class imbalance has not received much attent...

Customer eXperience is a blue print of customer requirements. In this era of heightened competition and volatile global economy, delivering services originating from diverse sources, without satisfying thorough customer experience practices may increase customer dissatisfaction, and churn rate. In order to guarantee rich customer experience, the service delivery mechanism should shift towards c...

Abstract Customer Lifetime Value (CLV) is known as an important concept in marketing and management of organizations to increase the captured profitability. Total value that a customer produces during his/her lifetime is named customer lifetime value. The generated value can be calculated through different methods. Each method considers different parameters. Due to the industry, firm, business...