This paper explores how creative conflict is generated in an organization. Using data collected from sales departments of 206 firms in Japan, the antecedents and consequences of three types of conflict were examined. The findings suggest that (1) an innovative department tends to have more task conflict and less process conflict, (2) customer orientation has a positive effect on task conflict, ...

Today, market orientation plays a vital role in determining customers’ needs and success of organizations. Market orientation has also influenced various organizations’ measures including innovation. Therefore the aim of this research is to study the role of market orientation in innovation of bodybuilding clubs of Golestan Province. The population of this study comprised all 170 ma...

Factors that affect the level of innovation in projects to develop new service offerings are analyzed based on field research results from 84 service innovation projects. Personal characteristics of developers, process and customer type, and an important characteristic of their organization (i.e., whether or not they possess a strong Lean Six Sigma or similar process improvement orientation) ar...

Purpose: Consumers may shop under an experiential or a task-focused shopping orientation. The present research examines whether interindividual differences in consumers’ shopping orientations reflect a stable consumer disposition (i.e., chronic shopping orientation). Furthermore, it examines whether this disposition influences consumers’ evaluations of retailer communication. Design/methodology...