CONTEXT One of the challenges in the fiercely competitive space of health organizations is responding to customers and building trust and satisfaction in them in the shortest time, with best quality and highest productivity. Hence the aim of this study is to survey the impact of customer relationship management (CRM) on organizational productivity, customer loyalty, satisfaction and trust in se...

Customer loyalty is an important strategic objective for all managers. Research has investigated the relationship between customer satisfaction and loyalty in various contexts. However, these predominantly cross-sectional studies have focused on customer retention as the primary measure of loyalty. There has been little investigation into the impact on share of wallet. Using data from the Canad...

the main purpose of this research is to evaluate the effect of commercial brands on customers’ loyalty and behavior to hygienic products. here a commercial brand is under assessment about its credibility among consumers in relation to customers’ loyalty and behaviour. in this research the model presented by sweeny and swait consumers and its relationship with customers’ loyalty and behaviour. i...

PurposeHotel Industry is one of the most substantial factors for Tourism Industry. It could provide the necessary substructures for Tourism. Therefore the growth in Tourism industry depends on growth in Hotel industry. Hotel industry had a major growth in recent years in Iran; therefore the purpose of this paper is to explore the customer satisfaction in hotel industry. This paper aims to ident...

A blind box economy has emerged in 2019, reflecting new consumption psy-chology among the young Z generation. Based on previous studies Customer Perceived Value (CPV), customer satisfaction, and loyalty, this study analyzes 12 characteristics, 5 CPV, loyalty via questionnaires interviews. Better-Worse Coeffi-cient analysis, characteristic, Kano attribute classification of CPV are used to determ...

The aim of this paper is to investigate the determinants and consequences of customer satisfaction in hotel industry in Iran. A Confirmatory Factor Analysis (CFA) and Structural Equation Modeling have been utilized with information provided by a survey conducted in Iran (Kish Island).Results indicate that perceived value has a significant impact on customer satisfaction in hotel industry. Moreo...

introduction: in today’s competitive environment delivering high quality service is the key for a sustainable competitive advantage. customer satisfaction has a positive effect on an organization’s profitability. satisfied customers form the foundation of any successful business because customer satisfaction leads to repeated purchases, brand loyalty, and positive expression of satisfaction to ...