The authors present a polytomous item randomized response model to measure socially sensitive consumer behavior. It complements established methods in marketing to correct for social desirability bias a posteriori and traditional randomized response models to prevent social desirability bias a priori. The model allows for individual-level inferences at the construct level while protecting the p...

People generally judge that the future will be consistent with their desires, but the reason for this desirability bias is unclear. This investigation examined whether affective reactions associated with future events are the mechanism through which desires influence likelihood judgments. In 4 studies, affective reactions were manipulated for initially neutral events. Compared with a neutral co...

1. Introduction Social desirability is commonly thought of as the tendency of individuals to project favorable images of themselves during social interaction. Numerous measures of the tendency to respond in a socially desirable manner have been developed since World War II (Paulhus, 1991). One of the most commonly employed scales has been the Crowne-Marlowe (CM) Social Desirability, or Need for...

In authoritarian regimes election polls can be vastly polluted by measurement error, namely the social desirability bias, which can contribute to substantial inflation in the publicized estimates of an autocrat’s electoral support and voter turnout. This study provides an in-depth analysis of the magnitude of social desirability bias in polling estimates released before and after the 2012 Russi...

According to the dual mating hypothesis, women possess two overlapping suites of mate-choice mechanisms: one leading to preferences for sexually desirable men who have high-fitness genes and one leading to preferences for men who are able to invest in a woman and her children. Evidence increasingly demonstrates that women's preference for sexual desirability (but not investment attractiveness) ...

The present chapter presents two studies examining the differential effects of acquiescence and social desirability on value scores across cultures. In the first study, culture-level acquiescence indexes were extracted from data in eight multinational surveys, and culture-level social desirability scores were obtained from a meta-analysis of the Marlowe-Crowne Social Desirability Scale. Both ty...

The automatic monitoring of cyberbullying on social networking sites has potential for signalling harmful messages, preventing these messages from remaining online and providing timely responses. Although technological advancements are made to optimise automatic cyberbullying detection systems, little is known about its desirability and requirements. Experts in the field of cyberbullying, as ex...

The purpose of this investigation was to examine social desirability and social approval as sources of error in three self-reported physical activity assessments using objective measures of physical activity as reference measures. In 1997, women (n = 81) living in Worcester, Massachusetts, completed doubly labeled water measurements and wore an activity monitor for 14 days. They also completed ...

Abstract Previous studies have found that implicit attitudes, in addition to explicit toward sports and exercise can help predict health-related behaviors. This study aimed explore the factors determine attitudes exercise. Using an online experiment, we investigated two types of exercise: desirability enjoyment. Implicit were measured using different Association Test (IAT) for joy. We examined ...

BACKGROUND Studies of HIV often use self-reported surveys to measure sexual knowledge, attitudes, and practices. However, the self-reported data are vulnerable to social desirability (SD), a propensity of individuals to report favorable responses. The Marlowe-Crowne Social Desirability Scale (MC-SDS) was developed as a measure of the effect of social desirability, but it has not been adapted fo...