The purpose of this study was to develop Learning Object Acceptance Model (LOAM) to examine the underlying factors and causal relationships that determine learners’ behavioral intention to use multimedia learning objects in higher education. This study called for the 342 respondents to progress through two phases of learning objects participation: Introduction and Direct-use experience. Structu...

Maternal alcohol consumption during pregnancy is a public health concern due to the possible lifelong physical and cognitive effects in offspring. Prevention of alcoholexposed pregnancies (AEP) should begin preconceptionally, either by preventing unintended pregnancies or by discouraging alcohol consumption in women who are atrisk for pregnancy. The purpose of this dissertation is to utilize th...

In order to explain the consumer decision process in the fixed pricing group buying (FPGB) context, this study proposed an FPGB decision model from the social perspective. To reflect the social perspective, the proposed FPGB decision model included social factors such as network externalities and subjective norm as triggers for shopping motivations. According to the analysis results, all social...

The main goal of this work was the assessment of measurable interactions induced by focused intention, frequently used in biofield practices such as Healing Touch and Reiki. Water, as the main component of the human body, was chosen as a model. Intention experiments were performed over 4 different days at a scheduled interval, during which 286 trained biofield practitioners from several countri...

Recent studies suggest that e-shopping appears to be well modeled by technology adoption models, particularly the Technology Acceptance Model (TAM). However, e-commerce is fast maturing, and many customers have moved beyond adoption and have become experienced. As e-commerce grows and consumers build experience, it is becoming imperative to develop a better understanding of the role of experien...

Extant literature on the adoption of cloud computing has focused on organizational users, but little is known about how individual users accept cloud computing to fulfill individual needs. To fill the gap, this study draws upon multiple theories to examine factors that influence individuals’ intention to use cloud applications. It shows that a person’s attitude toward cloud applications, subjec...

This study investigates adoption/use behavior within the context of Hong Kong Internet Banking services. A research framework based on the extended Technology Acceptance Model (TAM2) and Social Cognitive Theory is developed to identify factors that would influence the adoption and continue use of Internet Banking. Structural Equation Modeling (SEM) is employed to examine the entire pattern of i...

Attracting new customers and retaining existing users are critical for the success of new information systems such as mobile data services (MDS). Thus, it is important to understand the formation process of behavior toward MDS at different stages. However, relative little attention has been paid to the differences in the determinants of behavior toward MDS between potential adopters and experie...

This study aims to determine factors that influence user’s behavioral intention in using OVO as payment method F&B industry generation Z. The result of this research shows Perceived usefulness will have direct increasing use and indirect by attitude which strengthen the connection between perceived intention. ease is proven be not significant directly. But increase positive first toward usa...

Although videoconferencing software and equipment have been widely used in enterprises and education in recent year, few past studies experimentally examined the factors influencing users’ continuous intention to attend one-to-some online courses via videoconferencing software in distance learning. In order to provide researchers with a better understanding of the determinants, this study devel...